Want to reach your customers digitally? One of the most popular and powerful social media platform which brings marketing opportunities that is WhatsApp. With a large user base and high engagement rates, WhatsApp gives unique opportunity to businesses to connect with their customers on WhatsApp through WhatsApp business.
This blog will give you all of the knowledge about WhatsApp marketing that you require to successfully conduct this form of promotion.
What is WhatsApp Marketing?
WhatsApp is basically used to communicate and share images or videos with our friends and families regularly. WhatsApp Marketing presents an ideal opportunity to promote your products or services and engage with your customers.
This WhatsApp business platform helps to promote your services or products and respond to customers’ inquiries becomes the ultimate form of interaction and shopping experience for them.
That’s why so many brands adopt this WhatsApp Business marketing to scale up their business.
Why WhatsApp Should Be Your Next Focus?
The use of WhatsApp is rapidly growing in the Marketing field. Anything you want to exchange or share you can simply do with the use of WhatsApp. WhatsApp Marketing business plays a very important role in growing the sales of products digitally. Here is the reason why WhatsApp Marketing become so important:
- Direct Communication: WhatsApp Business Marketing facilitates direct, one-to-one communication between businesses and customers, building stronger bonds with customers.
- High Open Rates and Engagement: WhatsApp has high conversion rates and engagement rates to ensure that your message will be seen. With over 1.5 billion global users WhatsApp provides access to customers from diverse regions and cultures around the world.
- Cost-Effective: WhatsApp marketing is very less costly than traditional marketing media channels like TV or print media advertising.
- Broader Demographic Reach: WhatsApp users span 180 countries worldwide, making its relatively straightforward functionality and user-friendliness highly popular with a broad age group. You can connect with anyone regardless of location, gender, age, or other factors and take your business expansion efforts further than ever before using this app.
- Facilitates Automation: Automated messages make it easy to interact with potential customers. This is when automation plays a vital role. Creating a single response template is more hassle-free instead of creating new responses every time from the beginning. Use the Automated messages feature to interact with your new or existing potential customers.
Key differences between WhatsApp Business and WhatsApp Business API
| Differentiate | WhatsApp Business | WhatsApp Business API |
| 1. Purpose | WhatsApp Business is designed for small-sized businesses to engage with their audience through the WhatsApp business app. | It is used by large businesses with high message volume. WhatsApp Business API integrates with CRM systems. |
| 2. User Type | Used by large-sized businesses. | WhatsApp Business is designed for small-sized businesses to engage with their audience through the WhatsApp business app. |
| 3. Account Setup | Used by small-sized businesses. | On the other hand, process is complex, requiring verifications from WhatsApp. |
| 4. Features | WhatsApp Business is designed for the small-sized businesses to engage with their audience through the WhatsApp business app. | Advanced automated chatbots and workflows. |
| 5. Cost | WhatsApp Business app is free of cost. | It incurs costs based on message volume and the services of third-party providers that facilitate API integration. |
| 6. Messaging Limit | There is no limit. | WhatsApp Business app is free of cost. |
Steps to Set Up WhatsApp Marketing App to Boost Your Business Online:
Setting a WhatsApp Business account for marketing on android or ios platforms requires creating a WhatsApp Business account. Here is step by step guide on how to set up WhatsApp Marketing App to Boost Your Business Online:
First Step: Download and install the WhatsApp business app
Firstly download and install the WhatsApp business app from Google play and app store on your smartphone device.
Second Step: Accept the terms and conditions
After Installing the WhatsApp business app open the app and accept all terms and conditions to set up the WhatsApp business app.
Third Step: Register your business mobile number
To register on the WhatsApp business app, make sure you use a different mobile number that is not registered on your personal WhatsApp account.
After registration with that mobile number, WhatsApp sends one time password (OTP) so you can complete registration of your WhatsApp business account successfully.
Fourth Step: Add your business information
The next step is to personalize your WhatsApp business account by adding a name, address, and images of your business. Put a logo of your brand to create a more professional appearance in WhatsApp business.
Fifth Step: Explore and Set Up Business Settings
WhatsApp Marketing Business app offers a variety of features to enhance your business globally. Set their settings such as your business address, description, and hours of operation.
Additionally, you can also set a automated greeting messages, which are essential for your WhatsApp marketing for business efficiently.
Sixth Step: Setup WhatsApp Payment Method
To set up a payment method in WhatsApp Business, Follow the following steps:
- Click on the three dots or the settings option, and navigate to the payments section.
- Select Add payment method, then accept the WhatsApp payment policies.
- Choose your bank from the list, enter the required details, and provide the registered mobile number linked to your bank account.
- You will receive an OTP to verify the information.
- Once verified, set a UPI PIN for future transactions.
Seventh Step: Notify Your Existing Business Contacts
Once your WhatsApp Marketing Business account is set up, you can use templates to notify your existing business contacts about your new WhatsApp Business number.
How to connect WhatsApp Business account with Facebook account?
- Install and open your WhatsApp Business account and Facebook account.
- Login into your Facebook account.
- If you have not set up your WhatsApp Business account, firstly you have to add your business details such as business name, address, and mobile number.
- Choose business tools option from top right corner of the main screen.
- Click on the link account or Facebook option.
- Next, allow WhatsApp to access your Facebook account.
- Choose a Facebook page you want to connect with your WhatsApp Business account
- After selecting the Facebook page, confirm that you want to link the account.
- Once connected, you can use features like running ads that direct users to your WhatsApp Business account, setting up a “Send Message” button on your Facebook page, and more.
Essential and Advanced Tools for Effective WhatsApp Marketing Success:
There are some popular and useful platforms for WhatsApp marketing.
Insider
Insider is a platform that helps companies like Samsung, Puma, and IKEA increase the conversion rate as well as the lifetime value (LTV) and costs of customer acquisition (CAC) through:
- Connecting customer data from multiple sources – like your website and marketing channels CRM, POS, etc. — to show their preferences and preferred interactions.
- Forecasting future behavior, providing relevant product suggestions, and engaging in two-way dialogues using the AI algorithms we use.
- Offering personalized experiences across different channels such as WhatsApp SMS Facebook Messenger, email push on-site, web, chatbots, and mobile apps.
| Verified BSP | Yes |
| Other Native Channels | Web (on-site), mobile apps, web push notifications, email, Facebook Messenger, SMS, and ads. |
Brevo
Brevo provides a variety of digital marketers’ solutions that include email marketing and SMS tools including a landing page builder as well as live chat and others.
They also provide an automated sales CRM that assists in managing customer interactions as well as assign them to different staff members and then mark the conversation as complete.
In the case of WhatsApp, Brevo is primarily focused on helping companies keep track of their contacts as well as send out promotional and transactional messages.
| Verified BSP | Yes |
| Other Native channels | SMS, email, and Facebook ads |
MsgReach
MSGREACH is a useful tool that allows businesses to communicate with customers more effectively. It makes talking with customers more simple and easier to help businesses expand and establish strong relationships.
| Verified BSP | No |
| Other Native Channels | Supports API |
Infobip
Infobip is an automation and communications software that can be used to support a wide range of channels for messaging.
The Infobip platform is a combination of a variety of products, including pre-built commercial applications and APIs that are compatible with each channel, in addition to applications such as customer identification and number lookup.
Their WhatsApp Business Marketing service helps businesses create WhatsApp advertising campaigns offer assistance to customers, and many others.
| Verified BSP | Yes |
| Other Native Channels | SMS, MMS, RCS, email, voice, WebRTC, Viber, Zalo, mobile apps, and web push notifications. |
Tips to Get Started WhatsApp Marketing Strategies
- Broadcast Messages: Broadcasts can be used to convey important information, like the launch of new products or business closures for a short period of time.
This strategy not only increases customer engagement but will also ensure that your customers are informed of important updates, which makes the WhatsApp marketing strategy complete.
- Use a CRM for WhatsApp Business: Integrating a CRM (Customer Relationship Management) system with WhatsApp Business can significantly enhance your ability to manage interactions with customers.
- Create Groups: For WhatsApp Marketing strategy, Offer high-value customers special discounts or early access to new products to maintain loyalty. You can also use these groups to gather feedback, test new ideas, and foster a sense of community.
- Use Stories to Engage Your Audience: By regularly updating your stories, you can keep your brand top of mind with customers – making WhatsApp business promotion even more engaging and dynamic by applying these WhatsApp Marketing strategies.
- Utilise Messaging Tools: WhatsApp provides messaging tools such as “Away Messages,” “Greeting Messages,” and “Quick Replies” that are invaluable in building customer relationships.
- Automatic Away Messages: Notify customers automatically when you are unavailable.
- Greeting Messages: Welcome new contacts or reengage customers after an absence.
- Quick Replies: Make time-saving responses available quickly by creating predefined responses for common inquiries.
Follow these WhatsApp Marketing strategies in WhatsApp Business Marketing to interact more with your customers.
Final Thoughts on WhatsApp Business Marketing
WhatsApp marketing provides a highly effective method to engage customers, build brand loyalty, and drive sales. By following the WhatsApp marketing strategies and tips WhatsApp can help you accomplish all your marketing objectives effectively.
Promote your products or services by using this popular platform WhatsApp Business Marketing.
Increase brand recognition and engage directly with your target market with your products or services effortlessly through WhatsApp Business!
FAQ
Q1. How Does WhatsApp Marketing Work?
Ans. WhatsApp Marketing offers businesses to promote promotional messages, provide customer service, execute transactions, and more within WhatsApp easily and quickly.
Q2. What are the benefits of WhatsApp marketing?
Ans. WhatsApp marketing enables direct engagement with customers through direct messages sent directly through WhatsApp, high message open rates, and personalized engagement strategies all play an essential part.
Q3. Can WhatsApp Marketing Be Done Free of Charge?
Ans. Yes, using the WhatsApp Business App you can conduct WhatsApp marketing free of cost.
Q4. How Can I Begin WhatsApp Marketing for My Business?
Ans. To begin your WhatsApp Marketing you have to create a WhatsApp business account and leverage its features to promote your company.
