Do you know only collecting user’s email address data is not sufficient for email marketers?
When you finally create a big list of emails, then it is time to learn how to verify these email addresses, and how to keep them optimized and decrease bounce rates.
Emails are instant leads to businesses. However, not every email should be used to connect with lead. Email verification is the utmost step for email marketers right after creating list of emails.
In this article, we are here to clarify your doubts about email verification and why it matters. Take a few minutes to read this article.
What is Email Verification?
Email verification is process to ensure that an existing email address is valid, active, and capable of receiving emails. Email verifier performs several steps of verification process which includes syntax, domain, catch all, and MX record checks.
With the help of email confirmation tools, we can perform this process to maintain high-quality email list. Frequently how email verification works:
- User provides email address.
- Verification code is sent.
- User verifies email.
- Account activation.
In simple words process of confirming that an email address is valid and belongs to real person is called as email confirmation.
Why Email verification is Crucial?
As we say above gathering data on email addresses is not only enough for email marketers. Email verification is crucial step in email marketing campaigns. Let’s discuss why email verification is so important:
1. Improved Communication
Verifying email addresses ensures that emails are going to the right recipient. It helps improve communication between the receiver and sender and reduces miscommunication. Eliminating fake email addresses reduces bounce rates.
2. Enhanced User Experience
Verified email addresses enhance user experience by sending personalized messages, and offers to improve customer satisfaction.
3. Security
If you lost your password, verified email address gives access to users to recover the password. Verified email address reduces the risk of fraudulent activity.
4. Cost Saving
Sending emails to invalid or fake email addresses is waste of business resources. So filtering valid emails from email list helps to save cost of sending emails.
5. Increase Engagement Rates
By eliminating invalid email addresses from list of emails helps to increase engagement rate. Sending email to valid email address user enhance engagement.
Understanding the Difference: Email Verification & Email Validation
| Difference | Email Verification | Email Validation |
| 1. Meaning | Email verification is process of verifying the list of emails to ensure that emails are going to valid and active users. | Email validation is process to check whether an email address is valid. |
| 2. Purpose | The main purpose of email verification is to ensure that email addresses are capable of receiving mail or not. | The objective of email validation is to check the email format of email addresses that they follow standard email syntax. |
| 3. Process | It involves checking the syntax, mailbox, and domain of the email addresses. | Email validation only checks the email format of email addresses, follow standard email syntax or not. |
| 4. Outcome | The result showed that the email address is active and exists. | In email validation, the result showed that the email address format was correct. |
| 5. Scope | Email verification is more comprehensive than email validation. | Email validation only focuses on checking the email format of email addresses. |
Both processes are essential for maintaining valid and effective email list, but email verification provides more thorough checks to ensure deliverability and engagement than email validation.
When to Implement Email Verification?
For email marketers to ensure the impact of email marketing campaigns, verifying email addresses is very important. Here are some key times when you should verify email addresses.
a) Before Sending Email Marketing Campaigns:
Always verify that your list of email addresses is valid and active before launching new email marketing campaign.
b) During List Building:
Implement email verification during sign up process to catch invalid email addresses immediately.
c) Engagement Rates Down:
When you notice your click through rate ( CTR) goes down, then this is the time you need to filter your email list to eliminate invalid email format.
d) Regular Maintenance:
Regularly verify your email lists to clear the invalid email format which helps to reduce the bounce rates.
If you have higher incidence of low quality emails then you should verify the email address list.
How to Verify Your Email Address List?
As we discussed above verifying email addresses is very important for email marketers. Now we clear the concept of how to verify email addresses. Here are the steps you should follow to verify your email list:
User Input
Generate an interface on your application and website where user subscribe the form by adding their email address. This helps to verify the email address of the recipient is valid.
Basic Email Validation
Add email validation to the client side to check the presence of symbols like “@” and the absence of characters.
Generate Activation Code/Link
You can generate activation code/link from the backend to verify email address at the time when user signup on your app/website.
Send Email
Use third party email sending services to send an email with link/code to the user email address.
Validate Syntax and Domain
Ensure that email addresses follow the correct syntax (e.g., user@example.com) and that the domain exists and has valid DNS records. Many email verification tools include these checks as part of their service.
With the help of these steps, you can verify and validate email format and addresses.
How to Create Effective Email Verification Mail?
Creating effective email for the verification process means engaging the user to complete the verification process. Let’ discuss how we can create effective verification process.
1. Clear and Concise Subject Line
Always ensure that when you create verification email the subject line of the mail will be in short and clear language.
For example: You can simply add subject line i.e. “ Please Verify Your Email Address”
2. Generate Personalized Email
Make sure you address the recipient with their name to make them feel connected with you.
For example: Add recipient name like Hi “Name”, Welcome to “ company name”.
3. Mention the Purpose
Mention the purpose of sending email clearly to the recipient.
For example: “To complete your registration and access all features, please verify your email address.”
4. Add Call to Action in Email
Add verify button in the email to complete the verification process.
For example: Add call to action button i.e. “Verify Email Here.”
5. Add Support Information
Add some additional information in email so that recipient can contact you for any support.
For example: Add information like “ Feel free to reach us for any additional support on support@example.com.”
Ending Note
Email marketing is not just about checking email is real or fake. It plays very important role in the success of email marketing campaigns. Maintaining email data hygiene is much needed for email marketers.
Always follow best practices so that your email is mobile friendly, responsive design, and not boring for the recipient.
By implementing proper verification processes, businesses can improve their email marketing, reduce costs, and maintain better relationships with their subscribers.
I hope this article will be informative for you.
FAQ’s
Q1. Why is email verification is important?
Ans Verifying email removes the communication gap between the receiver and sender. Email Verification increases the engagement rates and reduces the bounce rates.
Q2. What is email verification API?
Ans An email verification API is tool that allows developers to integrate email verification functionality into their applications/websites. This API checks the validity and deliverability of email addresses in real time, ensuring that the email addresses are correctly formatted, exist, and can receive emails.
Q3. How can I make email verification more encrypted?
Ans Check your email privacy and security settings to configure them. Encrypted email strengthens the quality of your mails.
Q4. why is personalization important in email verification?
Ans. By sending personalized emails, users feel comfortable and build connection with you.
