Email marketing is powerful ways of doing online marketing where we can send lot of emails to our targeted audience in a short period. Its very easy to manage and allows contacting with the customers directly. In 2024 each email marketing service has its own unique features so its up to you which email marketing software you choose for the success of your business.
In this blog, I am sharing the top latest paid email marketing software that will helps you to grow your business more.
What is Email Marketing?
In simple way, Email marketing is a way to reach to your target customers through email. Sending digital letter to no. of people at a same time who are interested in what you offer to them.
Email marketing is use to promote products digitally, share news, and keep in touch with your audience.
Why Is Email Marketing is Important For IT Industry?
Email marketing is the best way to connect with your customers and builds strong relationship. Whether you are a businessman or blogger with email marketing you get your message directly into the inbox of the people you want to send. If you have any kind of website that has huge traffic, at that point you have to do email marketing. It will help you to contact your visitors even if they leave your site. When you choose email marketing software, its very important to understand that a lot of success totally depends upon your email marketing software because they are responsible that your emails get delivered or not.
Features of Email Marketing Software:
There are so many benefits of email marketing. Here are the following reasons why every industry chooses email marketing to grow their business.
- Cost Effective: According to other marketing methods, Email marketing is much cheaper. Using Email marketing software is more economical way to do marketing for your business.
- Build a Loyal Following: As a matter of fact, repeat visitors are relatively highly convertible as compared to first-time visitors. Studies show that it takes at least 3-4 visits to your website for your likely customers to actually think of doing business with you.
- Easy to Measure: Its is easy to measure metrics in email marketing that who opened your mails and what they clicked on.
- Increase Sales: If you want to grow your business, you will need to start email marketing. With email marketing, you can directly send messages to your new and old customers.
Top Trending Email Marketing Software for 2024
Constant Contact
Constant Contact is one of the oldest and fastest growing email marketing services in the world. Here you can easily customize email templates, content, and promotion ideas that will help you to grow your business. It also offers live chat, emails, and discussion forums. There are so many email marketing software are available in the market which only gives you 14 or 30 day free trials but constant contact gives you 60 day free trial to test the service and after that, it will only cost 20 dollars per month. So if you have a small kind of business this email marketing software is perfect for you.
Features:
a) Easy to use.
b) Drag and drop editor.
c) Email automation.
d) Event management tools.
e) Social media integration.
| Price plan: | a) Rs. 6,600/month(premium plan) b) Rs. 2,888/month(standard plan) c) Rs. 990/month(lite plan) |
| Pros: | a) Simple to use. b) Good customer support. c) Includes event management tools. |
| Cons: | a) Limited automation in lower tier plans. b) It can be more expensive than some competitors. |
Drip
If you want to convert your visitors into subscribers and customers with intelligent marketing automation then this software is perfect for you. It is a powerful tool for bloggers, digital marketers, and e-commerce. Drip allows us to send bulk emails while connecting and engaging with every customer on a personal level using their smart e-commerce marketing automation. The best part of Drip is you can try this software before you buy, there is a 14 day free trial and after that, the plan starts from 49$ per month.
Features:
a) It is a bit costly but its best for email marketing because of its advanced features and these features allow you to reach targeted customers in your email list to get more sales.
b) It lets you send text messages, display Facebook ads and many more depends upon your customer workflow.
c) You can also customize your messages and it includes live chat, free guides, excellent documentation, webinars, automation training and so on.
| Price plan: | Plans are available according to no. of people. |
| Pros: | a) Great for e-commerce. b) Powerful automation. c) Good data analytics. |
| Cons: | a) It may be complex for non e-commerce users. b) Pricier than some alternatives. |
Kit
Kit previously known as “ConvertKit”. Now, ConvertKit software name is changed to Kit. It is very easy to use and very powerful tool. It will help you to grow your audience in many attractive forms and organize your subscribers to maximize engagement.
Features:
a) Kit makes email automation very easy so that anyone can easily understand.
b) You can also create attractive forms and send custom tailored emails to individual subscribers.
c) Your text emails look professional and you can also customize.
Price plan: | a) $0/month(Newsletter plan). b) $25/month(Creator plan). c) $50/month(Creator pro plan). |
| Pros: | a) 14 day free trial available. b) Great for content creators. c) Easy-to-use automation. d) Good deliverability rates. |
| Cons: | a) Limited template options. b) It can be pricey for larger lists. |
Brevo
In 2023, SendInBlue email marketing software changed its name to “Brevo”. With the help of brevo email marketing tool you can easily create marketing campaigns without prior knowledge. For beginners and professionals, this software is good for both. Their plans are very generous and it comes with the most advanced features. So if you want to create beautiful and highly engaging emails then it’s the best platform for beginners.
Features:
- Brevo allows you to send transactional emails, create workflows and segment users.
- Easy to use and comes with a free plan.
- It’s the best software for beginners.
- Landing page builder.
| Price plan: | a) Rs. 0/month(Free plan) b) Rs.625/month(Starter plan) c) Rs.1345/month(Business plan) d) Custom price (Enterprises plan). |
| Pros: | a) Affordable pricing with a generous free plan. b) Includes SMS marketing and live chat. c) Strong automation features. d) Good deliverability rates. |
| Cons: | a) Email builder could be more flexible b) Some advanced features only available in higher tier plans. |
GetResponse
Another most popular email marketing software that comes with amazing marketing automation tools and allows you to create smart automated campaigns. So if you want to grow your business then this email marketing software is good. GetResponse offers complete webinar solution, email marketing campaigns and high converting landing pages.
Features:
- They also offer many useful marketing resources like videos, courses, and whitepapers and so on.
- If you want to optimize your page designs, GetResponse has a landing page builder with an A/B testing.
- It works very fast and good for beginners.
| Price plan: | a) Rs. 1,595/month(Email marketing plan). b) Rs. 4,955/month(Marketing automation plan). c) Rs.9,994/month(E-commerce marketing plan) d) Rs. 92301 (GetResponse max plan). |
| Pros: | a) Includes webinar functionality. b) Good automation features. c) E-commerce friendly. |
| Cons: | a) Very costly for beginners. b) Some features have a learning curve. |
Aweber
One of the most popular and oldest emails marketing software that comes with amazing tools to grow your email list. Getting started with Aweber is easy, you can design email newsletters and create mobile responsive signup forms that look great on any device. Aweber offers 30 day free trial and then you have to pay 19$ per month.
Features:
- User-friendly software.
- Aweber offer a wide range of tools for both small and medium business.
- Support options including live chat, live webinars, email support, phone support and ticket based emails and tutorials.
| Price plan: | a) $0/month(Free plan). b) $15/month(Lite plan). c) $30/month(Plus plan). d) $899/month(Unlimited Plan). |
| Pros: | a) Easy to use. b) Good customer support. Reliable deliverability. |
| Cons: | a) Limited advanced features. b) Can be pricey for larger lists. |
Benchmark
If you are looking for fully featured email marketing software, then there is a no better option to pick Benchmark software. With this software, you can not only send emails but also you can edit photos on its editor and add effects, stickers, and texts. This software is very easy to use and comes with great support. The main feature of this software is you can easily drag and drop email builder, advanced automation campaigns and you will get tools like surveys, polls, and opt-in popups to grow your list.
Features:
- Easy To Use & User-Friendly.
- One month free trial.
- It includes WordPress plugins, Google Docs, Zendesk, Paypal, Facebook sign up forms and many more.
| Price plan: | a) Rs. 0/month(Free plan). b) Rs.960/month(Pro plan). c) Get Quote(Business plan). |
| Pros: | a) Drag-and-drop email builder. b) Responsive email templates. c) Automation Pro workflows. d) A/B testing. e) Survey and polls creation. f) Sign-up forms. |
| Cons: | a) Limited advanced segmentation options in lower tier plans. b) Some users report occasional deliverability issues. |
MailJet
Mailjet is another email marketing software that lets you to send a huge volume of transactional emails to your users. This email marketing software comes with everything you need from email newsletters, SMS, email automation, and transactional SMTP emails. With this software, you can make beautiful email newsletters within minutes and you can also personalize your email according to your choice. It also integrates with REST and SMTP servers to guarantee delivery. Mailjet also has analytics capabilities and you can develop campaigns based on previous performance and future performance forecasts. Mailjet offers both plans free or paid.
Features:
- Creating email is pretty simple now with the template editor.
- You can directly send SMS to your contacts.
- Amazing Advanced Features.
| Price plan: | a) $0/month(Free plan). b) $17/month(Essential plan). c) $27/month(Premium plan). d) Upon request(Custom plan). |
| Pros: | a) Easy-to-use email builder. b) Great for both marketing and transactional emails. |
| Cons: | Limited automation options compared to some. |
Active Campaign
Active Campaign is one of the most popular tools for marketers that come with advanced automation, marketing campaigns and highly targeted messaging. This software is very similar to HubSpot in functionality and design.
Features:
- Creating email is pretty simple now with the template editor.
- You can directly send SMS to your contacts.
- Amazing Advanced Features.
| Price plan: | a) $15/month(Starter plan). b) $49/month(Plus plan). c) $79/month(Pro plan). d) $145(Enterprise plan). |
| Pros: | a) Powerful automation options. b) Integrated CRM. c) Good for complex marketing strategies. |
| Cons: | a) Overwhelming for beginners. c) Higher learning curve. |
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